Level 1 First Month meetings

Week 1 - Introduction and Downtime Priority list

Week 2 - Level 1 Phases

Week 3 - Pricing + Price Review

Week 4 - Consultation

Week 1 - Introduction and Downtime Priority list

Introduce Coaching sessions and what they are for.
Who is their support team. 1on1 coach and their BFF.
1. BFF’s are additional support and will follow up with them on their self marketing and technical help. Have they met with the BFF yet? How can we help make that happen.
Assign Over The Top. This book is the foundation of our guest handling experience. We ask every staff to read it and fill in the activities in their first 90’s days.
1. 90 days is (DATE). I’ll put it on my calendar to follow up with you.
Down Time Priority List (what to do with your down time)
1. https://trello.com/c/SrW3duXo
2. Plan Ahead for your next guest
3. Follow Up
  1. Call/message within 48 hrs
  2. Thank you cards 3 weeks after appt
    1. Keep track with highlights in your jump journal
  3. Check cancellation list
4. Track Yesterday in your Jump Journal
5. Clean something (30 min max)
6. Market yourself using social media
  1. Set up business page on Instagram and Facebook
    1. Have hours, contact info, and prices listed on business Facebook
  2. 3 social media posts per week
    1. Posts announcing openings do not count
  3. Get ALL of your guests to follow you and you follow them.
  4. Find your Guest Influencers and send them edited photos.
  5. Interact with 10 people on social media per week
    1. Respond to comments, message new followers, finding a muse
  6. Establish a muse and build a Pinterest board for her
  7. Use a planning app to plan your Instagram posts for at least one week at a time
  8. Ask yourself these questions to find where you are falling short.
    1. How many guests are following you?
    2. How many photoshoots did you do last month?
    3. How many posts did you do last month?
    4. How many of your guests posted?
    5. How many comments did you make?
7. help someone / practice

Week 2 - Level 1 Phases

Check in about how the week went and if they’ve had any issues or concerns.
Introduce level 1 phase goals

Biggest Focus Points to level jump
1. Please do the following activities
  1. Referrals
  2. Reservations= repeats
  3. Retail

Week 3 - Pricing + Price Review

Check in about how the week went and if they’ve had any issues or concerns.
Building quotes for your guest
1. Walk them through at least two examples of building a price for a guest. Especially lightning services. Creating 2 price options
2. Extra style time and Extra application time.
Price Review commitment.
1. Price Reviews are required with every guest before you start any service. If we get an agreement about the pricing prior to starting then we eliminate many issues that arise. It also makes raising your prices after a level jump easier because they are used to you going over the price.
  1. What are they saying now?
2. Options are very important because we don’t know their beauty budget and want to make it graceful for the guest.
  1. Are you giving multiple pricing options?
3. If it is a repeat guest and the price is the same they can simply say “the price is the same as last time, how’s that sound?
4. Please get a verbal commitment that they will give options and do a price review prior to starting the service.

Week 4 - Consultation

Check in about how the week went and if they’ve had any issues or concerns.
Consultation
1. Purpose
  1. What can we do FOR our guests. To learn more about how to give them a look that they can recreate at home.
  2. 90% of stylists think they give a consultation every time but only 5% of guests report that they have ever had one! This is a communication issue and it’s up to us to change it.
2. Opening Statement
  1. It’s important to me that you have a look that you feel great about, and a look that you're going to be able to do at home. So before I get started, i'd like to ask you a few questions. Is that ok?
3. Open ended Questions that allow understanding of their struggles and desires. Pg 117 in Over The Top.
  1. What don’t you like about your hair?
  2. What kind of problems do you have styling your hair at home?
  3. What qualities would you like to see more of in your haircut?
  4. What type of stylist tools are you using at home?
4. Listening and Paraphrasing and using photo’s to be on the same page
5. Price review with different price options

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